[Info-distribution] A Message from Eventbrite CEO & Co-Founder Julia Hartz

Thu Jul 27 08:06:06 CDT 2023

I wanted to share the ways that we have been building Eventbrite’s marketplace and elevating the attendee experience to set you up to grow.

View in browser (http://assets.eventbrite.com/e3t/Ctc/RI+113/cYYGl04/VWKzTr7Wx6kpW6Yks0t90Hxq9W4125np51tVycN3_3-HS5mNYDV3Zsc37CgFg8W7CP1Jx9dVSS3M--VMh4W9BBV8rXvX84k6wcW1lGQTw20Jj6CN3cVM4wJbPTZVDch8P2kP919W8G9zq-5T-p75MPqKxG_x8CLW78ZZy49hZWTGW2tZSLW766wbHW4F0PlN5Kbj4HW1RnWN92Dlp2fW2qNy6d5Gz3DXW13dwnl68_yj5W4f84Fk4_Y6hLVtFSNk5Rr_dNW1Tfz5P8MlxRKV-dlWk983hB3W4JbRdw3Qv2lsN8zmygzKrp6xW1gSgsr34rHnMW1SyzQb5pPYTSW2_MC6v6jSnHBW1610Z96Kj1prW4JKCSc97M50NW61ZYd287cBPkW5KJPSV3LXt9BW63qz1n47YtrPW4-PlV31-nBfSW3nQbs44Lc2KDW7dzsDr7h-nh7VtM-CZ4MFVH4W9hZsHH9dHS_fN6hhy5L9HczFN47g8YRstD94W3LKcxv3-vrvdW4Jfs8R1WFPW0W69vr6l5fmQvnW75H-sz5Hn6_LW4C779z4LVQr13k-31 )

Dear Eventbrite community,

Since our founding mission to democratize ticketing, we have remained committed to supporting you, the creators and visionaries, in your endeavors to bring people together and showcase your passion. Our commitment to your success has led us to build game-changing AI-powered ticketing tools and marketing tools to fuel your growth.

As a marketplace, we will continue to help you reach larger audiences, sell more tickets, and get paid quickly and seamlessly. Delivering these results to you requires us to invest even more into becoming the go-to destination for event-goers waiting to discover your events. And, the results are exciting! This year, close to 30% of tickets transacted came from those who were searching for unique things to do on Eventbrite (up from 20% in 2021). I wanted to take this moment to share with you the ways that we have been building Eventbrite’s marketplace and elevating the attendee experience to set you up to grow with ease and results.

Increase your reach

Growing our marketplace means bringing you more event-goers to showcase your unique value. This year, we’ve taken our consumer marketing campaigns to the next level. We've improved our app experience with better recommendations based on attendee interests, fueling a record increase in app users since last year. We’ve also made it easier for you to stand out by enhancing your listings with multiple images, videos, and more, which increased consumer page views by 74%1 and growing. And, by popular demand, we introduced Eventbrite Ads (http://assets.eventbrite.com/e3t/Ctc/RI+113/cYYGl04/VWKzTr7Wx6kpW6Yks0t90Hxq9W4125np51tVycN3_3-HS3pdrrV1-WJV7CgZ2lW6GSQqV5rzv0RW5zM7hH8zrxW0VXXk3F2CKgkWW5CfN_x6YXlvRW8JjQNL1Jf8M6W2MPSGn8sTZrNW4V2qJT5JZGdZW4SHjmX1pWW2fW4msZtL1TGhq0W1WZ0t08SrTFZW1C7zCS44JGb_W6dDd-q3kMvqGVbfFCL164mTTW5Jt7DL26P_jPW8tfJjk6RqvWZN4fL1XHgrVTKW6B_jv94jzddLW8j2BC-8S-NDRW5vtrFK7980HnVCK_sp1wWmtgW6BF7Gk8PmSGZW29GZGX4mCf2gW4wldFc2nTF8lW7k7h7w3Qq8BP3kkw1 ) 2, the only built-in ads tool that helps you reach new audiences with better event placement on Eventbrite.

Turn your reach into sales

The events business is all about turning views into sales, and we’ve leveraged our knowledge of over 90 million consumers to grow your audience. We added indicators on your event listings to drive purchase urgency, such as when sales are ending or nearing selling out. Our expanded promo codes feature now includes more options to help sell twice as many tickets to your events. Lastly, our marketing tools (http://assets.eventbrite.com/e3t/Ctc/RI+113/cYYGl04/VWKzTr7Wx6kpW6Yks0t90Hxq9W4125np51tVycN3_3-J73pdrLV1-WJV7CgKR3W2lh9kC79nYX-W692CyJ56d3FBW1jL3M-7v_FbNW5NyjJV8rb4wlVGTkSK5_z62jW1PFl2X4DGHNnW5pN6148zfq32W73mk8x49MnxBW97080j56T-l-W1DV1SK8Sk3mbW5JVDpQ1NDf7CW7jl4hW21C3bXW5kyGNQ5WjQQDW7hW2d55YNv25W87g9WJ74sZHhW2m1rJp607-T2W4KB5D84BbTL3W2_mWrf3rHnbJV1J7Zz6ZXdswW4x8xlP7Dhx2TW11FKCx5ghmVQW4z2V1V1Rl-fdN1cm7-bJrdvGW1CRKW96lnPFFN820dXSQB2D5W321f321qX1mY3fLC1 ) , now powered with Open AI, have helped creators sell 63% more tickets3, tapping into data from millions of events to enhance email and social media promotions.

Get time back with AI-powered ticketing

Event creation just got easier with AI-powered prompts (http://assets.eventbrite.com/e3t/Ctc/RI+113/cYYGl04/VWKzTr7Wx6kpW6Yks0t90Hxq9W4125np51tVycN3_3-HS3pdrrV1-WJV7CgSC9W3f1M_-4xgXByW2Ww_vM2ndHmjW57pv2n4kt2NWW4xRY8D1PnH2zW8lMv_r53d3jRN8v-54Jz002pW4zBwSx7Q0kDrW1XTlzz1BlN4GW1sLH4Q2l5xDNVct9211TVynpW6Pz93X6MJ4s3W77qJqr1RdvpZN23wyybGdH98W88ZQxY41ChNTW7x200631jdf_N7_4qq0cg33HW17frQz6KpgYgW6FrlG52r7454W1QyH0_86wyzQW4sJHX71rGyRTW4GD4nj1zJwPdW85dKtS7KKdF8W5_SLGs3mYLC-W1bCx5Y4F79jD32-C1 ) that help you create the best descriptions, tags, and categories almost instantly. With these technologies and more, you can create new events in under one minute. We’ve also upgraded your attendee insights reports—all designed to save you time so you can focus more on what you do best.

Our mission is to bring the world together through live experiences, and be the indispensable marketplace that serves both you and your community of attendees. We will always be listening to you, understanding your goals, and building a better product experience to help you achieve them faster. Thank you for being a crucial part of this mission and the Eventbrite community.

1 Increase in consumer page views for listings containing video (June vs. April 2023)

2 Eventbrite Ads is currently available for events in Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Las Vegas, London, Los Angeles, Melbourne, Miami, New York City, Orlando, Philadelphia, San Diego, San Francisco, Seattle, Sydney, Tampa, Toronto, Washington DC, Vancouver, and Online (US, UK, Canada, and Australia only).

3 Eventbrite data 3/1/2022 - 9/30/2022 comparing events promoted both with and without Boost tools; creators must have hosted events with and without a subscription in the last 9 months.

Eventbrite, 95 Third Street, 2nd Floor, San Francisco, CA 94103, United States

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