[Info-distribution] 🌟 Reach popup perfection with our 5 best practices
Mailchimp
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Mon May 19 11:12:38 CDT 2025
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Popup forms
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Our top tips for pop-of-the-line forms
Get in front of site visitors and build your marketing list with the help of our easy-to-build, easy-to-launch popup forms. Want to make sure you’re getting the most out of your popup forms? Check out our top 5 best practices below for customers like you.
Get started
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"A graphic showcasing multiple popup forms, from a free ebook popup to a newsletter signup form."
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Tips to perfect your popups
"A rectangular graphic displaying a black arrow pointing outwards in each corner."
1. Go fullscreen ahead with fullscreen popups
Use fullscreen designs to create a more immersive and engaging space for your site visitors to take action.
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"A black and white patterned graphic, with the words “Free guide” at the bottom."
2. Make them an offer they can’t refuse
Lead with a resource or service to encourage users to sign up for your email list, whether it’s a free guide or exclusive content.
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"A graphic showcasing a small dropdown menu of fonts."
3. The small things make a big difference
Keep your popup forms in sync with your brand for a smooth, consistent experience—right down to your fonts and buttons.
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"A graphic showcasing a small dropdown menu of popup triggers."
4. Popup here, there, and everywhere
Tailor popups to the visitor journey with different popups for different pages, like your blog, main homepage, FAQ, and more.
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"A graphic with a CTA button in the center that says “Activate,” and numerous black cursors around it."
5. Lights, camera, call to action
Use strong action words as CTAs to inspire visitors to act. Try “Claim” or “Activate” instead of “Sign up” or “Join our list.”
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Let’s get down to business
Now that you have all of our tips and tricks under your belt, it’s time to build a popup form with our no-code editor. Create and launch your customized popup form today, and watch your list grow.
Create a form
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